Linking Profits with Fitness

You’d think that we’d naturally match the two together wouldn’t you?  Yet, I was surprised to hear examples of how physical fitness is linked directly to a company’s profitability, because we generally pay more attention to the area of mental fitness when considering how to get the most out of our work days! For example, a key factor is staying hydrated by drinking enough water to keep the body’s system in balance.  ‘Wellness’ is defined as being a positive state of health in all key dimensions of one’s life: physical, mental, social, spiritual, occupational and environmental.

Workbook and worksheets linking wellness to increasing profits.

Workbook and worksheets linking wellness to increasing profits.

Anthony Phillips, Managing Director of WellKom International gave examples from the life of Nelson Mandela, who remained mentally and physically fit – even in prison – through observing personal disciplines.  He said how companies pay attention to reducing medical leave, but not to increasing employee wellness and suggested creating more awareness to enhance their personal development.  This would lead to behavioural change, and increased profits.

Linking wellness with Increased Profits through Brand Behavior.

Linking wellness with Increased Profits through Brand Behavior.

Anthony shared The Brand Ambassador Index and its impact on ROI when wellness was introduced into a company’s culture.  He divided employees into 3 categories with varying Personal Wellness Management (PWM) capabilities: Brand Ambassador (high ROI), Brand Diminishers (average ROI) and Brand Destroyers (low ROI). To get from Brands to Meaningful Brands takes an integrated approach of 3 disciplines, namely Health, Business, and HR, whose role would be to build wellness into the Recruitment process and Performance Management Systems to nurture corporate ‘athletes’.

Entrepreneurs and SME’s gain much from incorporating wellness into their own lives and those of their teams because being able to sustain the constant juggling of a multitude of facets of doing business demands being both mentally and physically fit.  Apart from drinking enough water, we heard about the importance of getting sufficient rest, being exposed to sunlight daily, eating healthily, and leading lives that encourage physical fitness as essential to becoming Brand Ambassadors in our businesses. Here’s more information http://www.wellkom.org/third-sector/.


  1 comment for “Linking Profits with Fitness

Comments are closed.